Selling your product online is a competitive business to be in. As a result, ecommerce stores are constantly looking for innovative ways to advertise
Author: Heidi Sturrock
If you are managing a paid search campaign in Google AdWords, chances are you’ve come across one of several automated bidding options in your ac
When writing text ads for your search marketing campaign, we get to wear the hat of professional cop
Today Search Engine Land announced that in the next few months, our AdWords accounts will allow us
Should you bid on your brand name? If you run a paid search campaign, it’s something to consid
One of the biggest questions I get from clients when they first choose to embark on a Google AdWords campaign is, “How does Google decide when t
If you use Google AdWords, chances are you are displaying ads to a significant percentage of people browsing search results on smartphones. After all,